In this episode you meet Tatiana Holifield-Arthur currently serves as Vice President/Head of Digital Strategy for Pacers Sports & Entertainment, an integrated sports and entertainment company comprised of the Indiana Pacers (NBA), Indiana Fever (WNBA), Fort Wayne Mad Ants (NBA G League), Pacers Gaming (NBA 2K League), Pacers Foundation, Inc., and operations of Bankers Life Fieldhouse arena. In this role, she leads the digital and social media marketing strategy for the entire organization. As one of the Pacers’ highest ranking women in leadership, she will also lead the team’s digital strategy for the 2021 NBA All Stars in Indianapolis.
Prior to her current role, Tatiana was Senior Director of Social Media & Digital Marketing Strategy for Viacom’s BET Networks. With a team based in New York and Los Angeles, BET launched over 100 social media campaigns that drive tune-in, attendance to events, pro-social awareness, and build brand affinity. Prior to Viacom, Tatiana spent six years working under the Comcast/NBCUniversal umbrella in various capacities. As Director of Brand Marketing for NBCUniversal Television & New Media Distribution, she led brand marketing, events, social media, and affiliate relations for the network’s daytime syndicated shows, including high profile talkers Steve Harvey, Access Hollywood, Meredith Vieira, Jerry Springer, Maury, and more. Most notably, Tatiana established the Maury Facebook page which grew to over 1 million followers in a year.
She currently resides in Indianapolis with her husband and beloved dog.